Welcome!

Welcome to the Columbus, GA, Vibrant and Connected Places Dashboard!
This dashboard was created as a project of the Columbus 2025 Initiative Vibrant and Connected Places Committee. The tool brings together a variety of data to help measure improvements to vibrancy and connectedness in the community of Columbus, GA. The information is organized into a four-part framework. After the initial release of the dashboard, in November 2019, the tool will be shared with local stakeholders and made available publicly on the web. Going forward, Columbus 2025 will integrate additional data and analysis. If you have suggestions for what might appear on this dashboard in the future or how the dashboard could be useful to you or your organization, please get in touch!







Background

Before diving deeper into the Vibrancy and Connectedness metrics in this dashboard, it's helpful to quickly review some context. This page includes some key background data about the city of Columbus (GA), and the map below introduces the geographies that are used elsewhere in this tool to measure data for specific areas in Columbus. We refer to these areas as Vibrant and Connected Zones.

Population

Muscogee County, which has been a consolidated city-county with the city of Columbus since 1971, has seen seen its population grow steadily over the last century. Growth peaked following World War II, but has continued positively during all subsequent decades. As the population has grown, the city has expanded its footprint, and new businesses, institutions, and amenities have emerged to serve residents and visitors.

Source: US Decennial Census data from the US Census Bureau.



Economy and Industry

With that growth has come economic diversity, and today, Columbus has a variety of businesses active in many different economic sectors. For comparison, the graphic below shows how employment in Columbus compares to Georgia and to the U.S. by industry. Relative to the rest of the state and the country, Columbus is most concentrated in the Financial Sector and Leisure and Hospitality Sector. In the Neighborhood Amenities tab, we look in more detail at how employment is distributed within the city.

Source: US Bureau of Labor Statistics—2018 annual average employment by industry sector.


Background Data: Vibrant and Connected Zones

The map below separates the city into 11 Vibrant and Connected Zones. (These zones were developed for this project, and their layout may be updated in the future.) Zones are helpful in measuring indicators throughout the city because they allow for the aggregation of data into consistent geographies. These zones are "built" from Census Tracts, so that various publicly available data (including the data show below) can be associated with zones. The map below includes a few key economic and demographic data points for each zone, and is colored by the selected statistic in the top right. Note that some data are not available for Zone K, which encompasses Fort Benning.

Source: Data from US Census Bureau, 2013-2017 ACS estimates, aggregated by Census Tract.

Neighborhood Amenities

Neighborhood Amenities refers to indicators that demonstrate how neighborhoods are shaped by businesses, environmental assets, and economic factors. The following page explores jobs and population changes over time, the distribution of businesses by Zone, the location of key investment zones, and an analysis of tax values throughout Columbus. It examines a mix of data, including some from national sources, local sources, and original survey data. In the future, this page may expand to include more details on businesses and updated resident survey information.


Businesses by Zone

The bar graph below shows the number of businesses located in each zone in 2008 and 2018 based on local business license data. Note that Zone K (Fort Benning) does not appear.

Source: City of Columbus business license data.


Survey Results



Click on the map below to filter the following graphics by zone.
Click selected tract to return to total.


Source: Resident Survey, Fourth Economy, 2019


Jobs in Zone vs. Population


Source: Data from US Census Bureau. Jobs data from LEHD Program .




Investment Areas

This map highlight Columbus's Tax Allocation Districts (TADs), Enterprise Zone, and Federal Opportunity Zones. These are important tools for investment and development, and each offers incentives for businesses and real estate developments that locate within its boundary. For more information on each, click on the above hyperlinks.


Source: TAD locations from City of Columbus.


Tax Analysis, Urban3

The map below shows an anlysis of tax value per acre for properties in Columbus. It was created through a project with Urban3, a planning firm specializing in value creation. The map uses color and height representation to show how and where tax value is concentrated in Columbus. Generally, densely built urban areas create more tax value; therefore, Uptown is the most productive area from a tax perspective. Development that takes up more space, but does not produce as many tax dollars, is typically located in the less dense development on the edge of town. The video captures a presentation by Joe Minicozzi, Principal at Urban3, given at Historic Columbus’ Preservation for Profit Workshop as a part of the Incremental Development Alliance’s work in Columbus in 2017.

Source: Urban3

Activities, Events, and Culture

The Activities, Events, and Culture section of the dashboard examines how and why people gather together in Columbus — including residents and visitors. Below, we analyze the various events and activities located throughout the city — considering not only where they are located but also when they occur and for what area they are accessible by foot or bike (through a walkshed analysis). We also include data on tourism in Columbus, as well as of analysis of short-term/vacation rental properties in Columbus. In the future, we would like to expand the events and activities data, include additional features (such as public art), and update the tourism and visitor analysis.


Events and Activities Analysis

A vibrant community has events and activities for both residents and visitors. The map below captures a sampling of events and activities from around the city. It also includes key recreational and community amenities. In the future, we hope to expand this analysis to include more events, activities, and locations.

Walkshed Viewer

To show the walkshed for a particular event or activity, use the toggle below, and click on the map. Walksheds correspond to approximately 15 minutes of walking time. This also potentially represents a short (three- to five-minute) bike ride.

Source: Activities and Events data from Visit Columbus GA and other local sources. Other data from City of Columbus.


Tourism and Visitors

An estimated 1.9 million people visit Columbus each year, spending an aggregate of $352 million. The average visitor is 50 years old, and 30 percent of visitors are travelling with children; most tourists come from Georgia, Alabama, and Florida. While 65 percent of visitors come to Columbus either for business or a convention, or to visit friends and family at local Fort Benning, many engage in other activities while in the area. Uptown is a particularly lively area for visitors — overall, 74 percent of tourists dined out while visiting Columbus, 46 percent visited downtown restaurants and shops, and 34 percent visited a museum, attraction, or historic site while in town.

Source: Columbus State University, 2018; Gray Research Solutions, 2018


Short-term/Vacation Rental Properties in Columbus

Available rental properties in Columbus have been steadily on the rise since 2016. Data shows that the total number of active listings on Airbnb and Homeaway have increased 59% over the past year alone. Occupancy rate over the past year was 70%, with most domestic visitors from Atlanta and most international visitors from Shanghai, Sydney, and Hong Kong. The average daily rental rate over the past year was $118, with all revenue from rental properties in September 2019 totaling $403,672. The city adopted a Short-Term Vacation Rental Ordinance in October 2018, which may have affected the number of listings — demonstrated by the sharp dip in activity over the following months. Rental guest activity has since leveled off at around 1,000 guests per month, but the number of active listings has continue to grow.

Source: AirDNA

Mobility and Transportation

The dashboard’s Transportation and Mobility section analyzes how people get around town. To better understand how people travel within Columbus, we examine bus routes and ridership, bicycle amenities, local trail systems, and traffic patterns. Going forward, we hope to update these data, add more information on projects that are in the works, and incorporate additional place-based analysis on the alternative transportation in Columbus.


Transit Routes

METRA Transit has ten active bus lines in Columbus. The route of each is show below on the map. The thickness of the route corresponds to the amount of ridership, so thicker lines represent routes with more riders.


Bus Routes:



Transit Ridership



Source: Metra Transit, 2019


Alternative Transportation Infrastructure

The City of Columbus and local organizations have developed — and continue to plan and develop — infrastructure to support alternative transportation for reacreation, commuting, and daily transportation needs. This infrastructure increases both vibrances and connectivity by connecting people to amenities, providing venues for recreation and community, and encrouaging actiity that is healthy for both residents and the environment. In 2016, Midtown columbus completed the Minimum Grid plan with Gehl Stuio to support the development of an active transportation network in central Columbus. The key priority areas from that plan are highlighted below. The map below also shows the trail network at Fort Benning, which is available for public use. In the future, as more work is completed, the map will be updated with current trail location and possibly estimates of trail use.

Source: Bike Facilities data from city of Columbus. Gehl Mimimum Grid data digitized from Midtown, Inc. Fort Benning Trail data from US Army, Fort Benning Public Works.


Vehicular Traffic

The map below shows average daily traffic (represented by the size of the dots, with larger dots showing higher traffic counts) and change in average daily traffic from 2010 to 2018 (represented by the color of the dots). As might be expected, traffic appears heaviest along US-80 and I-185. Average daily traffic appears to have increased most heavily along US-80 and 185, particularly in the north of the city, as well as in the south near Fort Benning. Annual traffic levels appear to have decreased between 2010 to 2018 in parts of Uptown as well as more central areas of Columbus.

Source: Georgia Traffic Counts, Georgia DOT

Safety and Health

The Safety and Health section of the dashboard includes data on crime, traffic accidents, health outcomes, and code violations via the Columbus Code Case Dashboard, linked in to this site below. The analysis explores changes in the city’s crime patterns across time as well as how health outcomes — life expectancy and traffic fatalities — vary based on location in Columbus. In the future, we hope that this section will include local crime data that will allow us to compare incidents across different locations in the city, as well as additional measures of public health.


Crime in Columbus

Compared to the rest of Georgia and the US, Columbus faces higher rates of crime. However, the crime rate in Columbus has declined significantly in recent years. In a future update to this dashboard, we hope to include local crime data, offering a more detailed look at crime by location and type in Columbus.

Source: FBI Crime Statistics


Traffic Accidents

The map below shows all 2018 traffic accidents in Columbus. Click “show only serious accidents” to view accidents where fatalities or serious injuries occurred. The heaviest concentrations of accidents occurred in Uptown, particularly along 13th Street, as well as along the Manchester Expressway, Wynnton Road, and north near the shopping center on Whittlesey Blvd.



Source: Crash Data, Georgia DOT, 2019


Health Outcomes

Health outcomes vary significantly across the city of Columbus. This is true for specific conditions (for example, asthma rates) as well as broader health outcomes. More detailed information is available from regional health care providers and from the Georgia Department of Health . The map below shows the variation in life expectancy across the city's Vibrant and Connected Zones. Areas in the north have the highest life expectancy in the city, of around 80 years. Uptown and the areas just north and south of Uptown have the lowest life expectancies in the city, with averages ranging between 67 and 72.5 years.

Source: CDC, USALEEP Program , 2010-2015


Code Enforcement

The Columbus Inspections & Code Department has done extensive work to develop maps charting properties in Columbus from demolitions to zoning appeals to commercial and residential permits. The dashboard provides a snapshot of what is happening with property, and how it may change. Visit the dashboard here or use it below.

About This Project

Columbus 2025 is a community wide plan that represents Greater Columbus Georgia's vision to create a more competitive and prosperous region. Out of five focus areas, Vibrant & Connected Spaces focuses on creating a better quality of life for residents by ensuring that amenities and transportation are accessible to all.

As with all Columbus 2025 topics, a committee has been formed to create change in this area. The Vibrant & Connected Spaces Committee has been formed from many different but related fields such as planning, development, transportation, and parks and recreation to determine how best to track and improve how people gather, and how they move through the city.

In spring of 2019, the Vibrant & Connected Committee engaged Fourth Economy consulting to help develop a dashboard to track measures of vibrancy and connectedness in Columbus and Muscogee County.

Faced with this large task, the project team determined a three-step process, which is outlined below.

As we continue to work on this tool, we would love to hear more about what you would like to see included, so please fill out a feedback survey via the link below!



How did we get here?

Baseline Research

Residents of Columbus and Muscogee County were asked to complete an online survey. Over 500 people told us about their neighborhoods - what they liked, and didn’t like - and how they got around town. As you can see in the word clouds below, responses varied, but there were some common themes.

How would you describe your community today?

What do you value in a community?


Community Engagement

In April 2019, three community meetings were held with students at Columbus Tech, with the Young Professionals Group, and with the public at Columbus Public Library. During these meetings we asked people what kind of transportation they used and where they would like to bike and walk, where they felt unsafe, and how they would define vibrant and connected.

We had a great turnout, and learned a lot about Columbus.


Students at Columbus Tech take part in a mapping exercise at the Community Engagement Meeting on April 2, 2019.


Pilot Framework + Dashboard

Since April, the Fourth Economy team has been working with representatives of the Vibrant & Connected Places Committee to create the first iteration of the Vibrant & Connected Places Dashboard.

The Dashboard brings together a variety of data to help measure improvements to vibrancy and connectedness in the community of Columbus, GA. The information is organized into a four-part framework. After the initial release of the dashboard, in November 2019, the tool will be shared with local stakeholders and made available publicly on the web. Going forward, Columbus 2025 will integrate additional data into the tool. If you have suggestions for additional data or analysis that could be incorporated, please get in touch!